“I am different. I am an original. And like everyone else, I am here to take up space in the universe.”
— SHONDA RHIMES
As a founder with multiple intersecting identities, your complexity is a rich asset that has equipped you to thrive in entrepreneurship in a specific way.
To live out the calling in your heart while enjoying a liberated and joy-centered life.
To grow your wealth and well-being without ever again sacrificing one for the other.
To be fully self-expressed in your business - no more hiding parts of yourself.
To rest in ease because every aspect of your empire is secure - you, your team, your legacy.
But the fact is,
entrepreneurship is not a level playing field.
ONLY 2%
of venture capital funds invested go to women-only teams.
ONLY 3%
of Black women are running mature businesses (surviving five years or more).
LGBTQ-OWNED
businesses generate chronically smaller annual revenue than non-LGBTQ businesses.
BLACK START-UP
founders receive less than 1% of venture capital funding annually.
Black people, people of color, women, and LGBTQIA+ individuals face unique difficulties in entrepreneurship - difficulties that can lead to burnout and/or closing the business prematurely.
And the mainstream business education community either ignores or only superficially addresses the need for a distinctive approach to business for people like us.
The challenges are real.
But the story of these difficulties must be told alongside the story of our power.
OWN YOUR POWER
You come from a rich legacy of ancestors who were business owners.
Resilience, resourcefulness, and genius is literally in your DNA.
Your entrepreneurial ancestors refused to be constrained by their challenges.
Instead, they embraced their distinctions and used them to propel themselves forward, creating some of the most innovative inventions and businesses that have contributed to this world for centuries.
They are not rare exceptions who achieved heights you can’t reach. They are YOU. Your link to them is direct and unbreakable.
This is the power you’re carrying. And to nurture that power, we created Unbreakable.
“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.”
— AUDRE LORDE
Our Unbreakable Founding Story
When our founder, Jo-Ná Williams, started her legal practice back in 2011, the culture said things like: “This is business - no one cares about your feelings. Grind 24/7. Sleep later.”
This is how systemic inequity reinforces itself - by screaming that there’s a single ‘success formula’ for all people despite the fact that we are NOT all starting at the same point with the same resources or facing the same challenge to our identities.
Jo-Ná a black, queer, woman, with no seed money, investors, family trusts, or loans, needed a different way to approach entrepreneurship. A path that centered her autonomy, wealth, and health, without needing to perform her identity like a minstrel act.
The business innovation she created is called Unbreakable.
Jo-Ná first tested it on herself, and then used these Unbreakable principles to help hundreds of entrepreneurs build secure, sustainable businesses well into the 7-figures.
Unbreakable exists to help founders with multiple intersecting identities build wealth while simultaneously centering their well-being and ideal lifestyle.
SIGN UP NOW
CLIENT TESTIMONIAL
“I bought my house the first year I worked with Jo-Ná. She helped me find my agency and advocate for myself. She's an excellent advisor and coach because she holds space energetically for how your brand works based on your personality, skill set, and energy. Once I had momentum, things happened so much faster because we’d already built the foundation of my brand. Jo-Ná pushed me to have an assistant - now two employees. She helped me develop a better understanding of the value of my time and let go of the scarcity mindset so I could grow. I’m literally never leaving Jo-Ná!"
— NICOLE ELLIS
Most entrepreneurial thinking teaches The Lack Model.
Unbreakable teaches The Abundance Model.
Conventional business advice advocates for a hyper-individualistic approach to entrepreneurship. There’s zero emphasis on the well-being of the people the business serves, and definitely no regard for the people running it.
The Lack Model is based on scarcity; the fear that there’s not enough so you better hustle to the top quickly before someone else claims the treasure ahead of you.
Instead of breaking humans down, The Abundance Model shows that it’s possible to build you UP while taking good care of profits AND people.
The Lack Model
Entrepreneurship is ONLY about work ethic. If you don’t work harder than everyone else, you’ll be left behind.
Sacrifice your health, relationships, any-damn-thing, to make money.
Fellow entrepreneurs are your competition, even when you have an opportunity to mutually promote each other.
Be hyper concerned about how others perceive you and do your best to be seen as non-threatening (don’t be the angry black woman, hypersexual queer person, etc) so others feel safe with your identity. Water your uniqueness down.
No pain no gain. If you really want it, you have to go harder and longer than everyone. Lazy people never succeed.
When you hire a team, they should tolerate high stress levels, bad attitude, and chronic overworking. That’s what you’re paying them for!
The Abundance Model
(“The Unbreakable Model”)
Sustainable businesses require intentional self-care and spiritual grounding, especially for people who come from ancestral traditions and backgrounds that centered these practices.
Wealth and Well-Being are ONE entity. Every business decision prioritizes both.
There’s more than enough for everyone to thrive in the Universe. Community and collaboration is an asset - for our businesses and our hearts.
No hiding.
No ‘fake it til you make it’.
No playing small. Ever.
Joy and rest do not have to be earned. We believe in living well now. Like, RIGHT NOW.
Intentional businesses mitigate harm for more than the founder. Care extends to the entire team, clients/customers, and the broader community.
Unbreakable translates the Abundance Model into step-by-step growth methodology for a building secure, sustainable, profitable, and highly ethical company.
I'M READY FOR ABUNDANCE
Unbreakable teaches founders with multiple intersecting identities how to grow their wealth and legacy, while keeping self-care as priority #1.
Refining your brand communication
to authentically reflect your values and vision, which attracts more right-fit customers/clients you love working with.
Building a healthy and trusted team
who’s lit up by your mission, and highly capable of keeping the business running smoothly when you want to step away.
Implementing systems and processes
of a secure and indestructible business. Stability and financial safety for you and your team.
Generating ample financial reserves
so you can live well now, prepare for the unexpected, and grow your legacy of philanthropy and multi-generational wealth.
Receiving community support
(the Unbreakable Community) from entrepreneurs who 100% relate to your lived experience - it’s theirs, too.
Creating a thriving business
that never threatens your physical or mental health. The opposite! A business that empowers your and your team’s well-being.
CLIENT TESTIMONIAL
“Jo-Ná took the time to walk me through the steps I needed to achieve my business dreams. Since working with her, I’ve increased my private coaching clients, started running group coaching events and established new partnerships. I feel good that I am living the principles of my company and building it MY way! Jo-Ná helps you build your business tree of life, branding with personal and professional success all rooted with a strong legal foundation. Exactly what you need to keep going and growing strong.”
— TANEA FLANDERS
“Revolution begins with the self, in the self.”
— TONI CADE BAMBERA
This is empire-building for people who want to create a positive disruption in the world.
START BUILDING
CLIENT TESTIMONIAL
“I was searching everywhere for the answers on how to become successful, and I was stressing myself out with all of the conflicting information. Jo-Ná taught me how to go within for the answers. My business has grown to 30 students and continues to grow. I'm much more connected to my body and my intuition. I have a daily spiritual practice in which I make time to hear from my inner guidance system, and get crystal clear advice every time. Working with Jo-Ná is absolutely worth the investment. From a financial standpoint, it absolutely will put more money in your pocket, so it pays for itself.”
— CINDY HOSPEDALES
The Unbreakable Core Curriculum
isn’t general business advice. This is how to build an infallible infrastructure. Security for your mission, finances, well-being, and legacy.
Delivered over 12 weeks and 6 core modules, self care tools and spiritual work is woven into every teaching component. The curriculum includes:
MODULE 1
Unbreakable Vision
â–˛ Create a multi-year strategic plan so that every quarter, month, and week, you’re taking intentional action that aligns with your bright vision for your business.
â–˛ Map the organizational structure needed to achieve your goals without overworking.
â–˛ Design a work culture that’s a magnet for exceptional talent who share your values.
MODULE 2
Unbreakable Cash Flow
â–˛ Learn how to refine (or create) wealth goals with income projections and tax planning.
â–˛ Manage your money more efficiently, so expenses and next steps are always clear.
â–˛ Detail a revenue strategy tailored to the needs of your business and desired lifestyle, with customizable templates to support every aspect of your financial tracking.
MODULE 3
Unbreakable Sales
â–˛ Learn how to build client/customer intimacy and gold star loyalty that produces reliable revenue, no matter how you shift your products and services.
â–˛ Refine your business model so you can scale or sell it (whichever you’d prefer).
â–˛ Create an unparalleled referral network so that even if you pause marketing dollars, your business keeps growing.
MODULE 4
Unbreakable Structure
â–˛ Learn Jo-Ná’s proprietary tools for an easeful and shorter timeline for attracting top talent and investors (if you need/want external capital).
â–˛ Activate repeatable processes for hiring, managing, and retaining your team.
â–˛ Establish the critical business systems that facilitate non-stop revenue growth.
MODULE 5
Unbreakable Legal Foundation
â–˛ Learn how to protect your intellectual property – copyright, trademarks, patents, etc.
â–˛ Add legally-solid language to your website, sales pages, service and shopping cart agreements, and all employee and independent contractor agreements.
â–˛ Understand how to protect your brand and what to do if/when you encounter a breach.
MODULE 6
Unbreakable BOSS
â–˛ Learn Jo-Ná’s tried and true strategies for creating your most productive conditions with the support of personalized rituals and practices.
â–˛ Embrace an expanded Wealth & Wellness mindset that aligns your inner and outer self.
â–˛ Create healthy goals and lifestyle adjustments that keep your company aligned with your lifestyle by creating harmony between your desire for ease and your ambitions.
CLIENT TESTIMONIAL
“...We were searching for what we wanted to do next but were unclear and unfocused on how to get there. Working with Jo-Ná helped us get clear about our audience, who we wanted to serve, what value we brought to the table and the building blocks and roadmap to our next phase. She is not afraid to tell what you need to hear rather than what you want to hear. She is kind, generous, loving and passionately committed to having you achieve your goals.”
— JAHAN MANTIN
Monthly Schedule
3-MONTH PROGRAM
WEEK O1 â–˛ LIVE teaching module
WEEK O2 â–˛ Integration week with Office Hours (Q&A with Jo-Ná)
WEEK O3 â–˛ LIVE teaching module
WEEK O4 â–˛ Integration week with Office hours (Q&A with Jo-Ná)
Co-Working Cafe occurs every week for all 12 weeks
Unbreakable Core Curriculum
Implementation Plans (“Homework”)
Office Hours hosted by Jo-Ná
Co-Working Café
Accountability Partners
Private Community Forum
CLIENT TESTIMONIAL
"Working with Jo-Ná has been the best investment I've ever made in myself. Jo-Ná knows what she's doing and helped me solidify my passionate ideas into an actual business concept. Because of her wisdom, expertise, and sincere excitement for my success, the business strategy session was precisely what I needed, at exactly the right time. What a blessing...Thank you Jo-Ná!"
— KAREN BELL
Your Unbreakable Instructor
Jo-Ná A. Williams, Esq.
Lawyer. Business Advisor. Founder and CEO.
Jo-Ná A. Williams, Esq. is an award-winning attorney, founder, business advisor, and Instructor who founded J.A. Williams Law P.C. in 2011 to provide entrepreneurs, creators, and thought leaders with ways to successfully navigate their careers, secure their companies, and provide assistance with business, entertainment, and intellectual property matters.
She is dedicated to issues regarding business owners and entrepreneurs because she believes they are a population highly vulnerable to insurmountable challenges without proper knowledge. She founded her business coaching company in 2013 to advise creatives and business owners on entrepreneurship.
Jo-Ná has been featured in Forbes, Entrepreneur, Fortune, Black Enterprise, Goop, and Marie TV. She has spoken at Essence Festival, Facebook, LinkedIn, and Rent The Runway, amongst others. She was recently named one of the Top 40 Lawyers under 40 in the country by the National Black Lawyers and Intellectual Property & Business Attorney of the year by Acquisition International. She’s an instructor for LinkedIn Learning, licensed to practice law in New York, and sits on the board of the LGBT Center in New York and UPI Loan Fund in Arizona.
Your Unbreakable Business Advisors
Unbreakable also includes exclusive guest teachings from our Unbreakable Business Advisors and Personal Growth Teachers including wisdom keepers like:
Tatianna Tarot
Tarot Diviner, Espiritista, Osun Priestess, Akashic Records Practitioner
Unbreakable Topic:
Ancestor Veneration
Candace Woodruff
CPA, Revenue Growth Strategist, Personal Finance Expert
Unbreakable Topic:
Profitable Tax Strategies for Small Business Owners
Dr. Deganit Nuur
Spiritual Teacher, Psychic, Speaker, Author, Founder of Nuurvana
Unbreakable Topic:
Amplifying your CEO Intuition
Plus, your Unbreakable Bonuses!
BONUS #1
Secure Your Empire: The Entrepreneur Legal Kickstart Course
This is Jo-Ná’s deep dive legal course, which consolidates 5 weeks of intensive legal training for entrepreneurs who need intellectual property and business protection. Course value: $497.
BONUS #2
45min Strategy Session Course (optional)
If you choose to pay in full, you’ll also receive a private 45min 1:1 Strategy Call with Jo-Ná.
BONUS #3
3hr VIP Strategy Strategy Session (optional)
If you attend all 6 LIVE teaching sessions and all 6 Office Hours sessions, you’ll be entered to win a 3hr VIP Strategy Session with Jo-Ná. Session value: $3000.
Unbreakable is an investment in your business, your legacy + your well-being.
ENROLLMENT CLOSES ON APRIL 10TH, 2023
Message from Jo-Ná
But maybe what’s most important for you to know is that before I figured out how to be a healthy and abundant business owner, I went through a storm that I am so grateful for.
In reconstructing my business, it was clear that I was creating a method for entrepreneurial THRIVING, and fear-based #hustleculture was nowhere in it.
This is how Unbreakable was born. I used this methodology to build two profitable businesses without overworking or denying any part of who I was, but instead amplifying them.
And I simultaneously taught that model to my clients and saw them thriving too, without compromising ANY part of themselves or their wellbeing as they built their wealth.
Useful business-building information is widely available, but most of it doesn’t prioritize our mental, emotional, physical, or spiritual health. And it’s certainly not tailored to the specific challenges and unique circumstances of multi-identity entrepreneurs.
These gaps form huge cracks in our businesses - gaps that lead to entrepreneurs flaming out, and important products and service offerings disappearing.
As a black woman who sits at the multiple intersections of my own identity, I could see we needed a place to learn what would help our businesses be secure and thrive that considered our unique circumstances and ways we have to navigate entrepreneurship.
Black women know specifically how various biases are placed on them as business owners on the basis of gender, misogynoir, misogyny, colorism, anti-blackness, featurism, fatphobia, ableism, and archetypes of the black woman as the mule, mammy, Jezebel, or angry black woman. This plays out in business with black women being the largest group of founders and simultaneously the most underfunded and under-supported.
But we are going to change that narrative.
Life is not binary. We deserve Joy, Freedom, Wealth, AND Well-Being.
We deserve to run secure, structurally sound businesses that LAST.
This is for Black women Founders
This is for Black Founders
This is for Founders who are Indigenous and/or POC
This is for LGBTQIA Founders
This is for Founders who exist outside of dominant ableist structures
This is for Non-Binary, Gender non-conforming, and Gender-expansive founders
This is for Founders who come from impoverished backgrounds
Underfunded Founders who sit at the intersection of all of this.
This is for founders who know and understand that being all of who you are is an asset to being an entrepreneur, not a liability.
“I got my start by giving myself a start.”
— MADAME CJ WALKER
Team Unbreakable
This is the incredible, talented, intentional team who built Unbreakable. We are collaborators who created this program from a place of love for our people, ourselves, and you. This is an offering from our gifts and hearts.
Jo-Ná Williams
she/they
CREATOR, FOUNDER
(High Priestess of Unbreakable Empires)
Sandy Williams-Brown
she/her
PROJECT MANAGER
(Goddess of Seamless Systems)
Annika Martins
she/her
PAGE COPYWRITER & MARKETING STRATEGIST
(Empress of Divine Communication)
Schessa Garbutt
they/them
CREATIVE DIRECTOR
& WEB DESIGNER
(Magician of Expansive Design)
Jasmine Wilson-Bryant
she/her
CAMPAIGN STRATEGIST
(Empress of Social Magnetism)
Yasmina Mattison Sudan
she/her
COMMUNITY MANAGER
(Queen of Community Reverence)
Dior Williams-Brown
she/her
VIDEOGRAPHER/EDITOR
(Goddess of Visual Elevation)
Daniel Lentz
he/him
EXECUTIVE ASSISTANT
(Emperor of Eloquent Flow)
